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home / Nieuws / local team in china offers new opportunities for codema

Local team in China offers new opportunities for Codema

Gepubliceerd door CODEMA, 14 november 2019

Codema’s purpose of entering the Chinese market is not for economic value, but to realise the long-term goal of Codema “becoming the most advanced technology integrator in the global greenhouse”. Through the use of a local team, Codema works towards realising this goal.

A local team creates new chances for Codema to grow and support the Chinese horticultural industry. We would like to introduce our colleagues abroad.


Dazheng Li is the latest addition to the Codema team. Dazheng is our sales manager and will be working on expanding Codema’s customer base. He recently visited Codema headquarters in the Netherlands to get more familiar with Codema and its partners.


Jack Sparrow (Dai Chi) is Codema’s Automation Service Engineer. Jack was the first local technician that joined the team. He is based in Suzhou, near Shanghai. Jack has taken on many roles in the first few months of Codema China. Now that the team has grown, he is focussing on realising the Guangxi project. He mainly works on site and cooperates with Codema’s Dutch team of engineers.


Jelmer Huizing is APAC Sales Director. He is supporting Codema China from our office in Bergschenhoek, The Netherlands. Jelmer is involved in day-to-day practices and visits the China office on a monthly basis.


Just Roos is Business Unit Manager China. To show Codema’s commitment to being connected with the market in China, Just moved there to support the business unit from Beijing.  Just started the initiative and once said: ‘only having an office with me inside isn’t enough to support such a demanding and growing market. Therefore, Codema’s first local team members Jack and Nana officially joined the team on the 1st of January 2019. Ever since that, the team has evolved rapidly and as of today counts seven members.’.


Nana Yang (Dongna Yang) is in charge of Digital Marketing. Nana works from Chengdu and takes the lead in developing Codema’s marketing strategy for China. Generating content for Codema’s official WeChat account, to introduce Codema to China.


Shen Meng Fei joined our team very recently as irrigation field engineer. His nce in the design and installation of irrigation projects all over China adds great value to the team.  He will be responsible for successful installation and commissioning of our irrigation solutions all over China.


Young Wu (Yang Wu) is our Irrigation Service Engineer. Young has a broad technical background and joined Codema China in August. Currently, Young is building the Lanzhou project with Shen and Jack Vink (a Dutch colleague). Together they will make sure that this enormous project becomes a success.


Zoe Guo (Minsi Guo) is Codema’s Business Support manager. Zoe has three years of horticultural experience in a Chinese state owned company that is also our partner, Futong Beijing. Zoe joined the team in September and is working in-between our Chinese customers and our Dutch project teams to smoothen communication and project development. Next to that, she supports marketing and sales. Recently she visited the Dutch headquarters of Codema together with Dazheng Li.

Want to know more about our team or the new office? Contact Just Roos or Jelmer Huizing.

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